SUGARIN

Anything AI*
Visual Identity
3D Visualization
Anything AI*
Visual Identity
3D Visualization
For Sugarin, we turned an app experience into a mixed-media product story.
For Sugarin, we turned an app experience into a mixed-media product story.
A promotional film created to increase awareness of the Sugarin app and showcase its key features, including its automatic coupon system. To make the experience feel more engaging than a conventional app walkthrough, we combined multiple production techniques into one cohesive visual language. AI-generated visuals were integrated with green-screen footage composited in After Effects, while Blender was used to create 3D simulations and supporting animated elements. By blending live action, AI, motion graphics, and 3D, we transformed the app’s functionality into a dynamic mixed-media film that clearly communicates its features while keeping the experience visually playful and memorable.
WHYTEE’s perfume line carried six distinct scents each with its own mood, rhythm, and emotional temperature. Instead of treating them as products, we treated them as sensory identities.
We crafted two cinematic visualization films, each representing three fragrances, designed to be experienced rather than explained.
All sound design and SFX were created in-house, shaping the rhythm and emotional weight of each film. We also developed a logo animation, extending WHYTEE’s identity into motion.
A promotional film created to increase awareness of the Sugarin app and showcase its key features, including its automatic coupon system. To make the experience feel more engaging than a conventional app walkthrough, we combined multiple production techniques into one cohesive visual language. AI-generated visuals were integrated with green-screen footage composited in After Effects, while Blender was used to create 3D simulations and supporting animated elements. By blending live action, AI, motion graphics, and 3D, we transformed the app’s functionality into a dynamic mixed-media film that clearly communicates its features while keeping the experience visually playful and memorable.
