AROA
Art Direction
Visual Identity
3D Visualization
Art Direction
Visual Identity
3D Visualization
For AROA, we turned an industrial solution into a character-led story.
For AROA, we turned an industrial solution into a character-led story.
A product film created to explain AROA, an advanced anti-scalant used in industrial RO plants. To simplify a highly technical process, we designed, rigged, and animated a custom 3D character that leads the narrative and explains how the product works inside the system. Particle simulations were used to represent calcium and magnesium ions, while water simulations helped visualise the liquid flow and the removal of impurities. By combining character animation, simulation, and product storytelling, we turned a complex industrial solution into a film that feels clear, engaging, and easy to understand.
A product film created to explain AROA, an advanced anti-scalant used in industrial RO plants. To simplify a highly technical process, we designed, rigged, and animated a custom 3D character that leads the narrative and explains how the product works inside the system. Particle simulations were used to represent calcium and magnesium ions, while water simulations helped visualise the liquid flow and the removal of impurities. By combining character animation, simulation, and product storytelling, we turned a complex industrial solution into a film that feels clear, engaging, and easy to understand.
WHYTEE’s perfume line carried six distinct scents each with its own mood, rhythm, and emotional temperature. Instead of treating them as products, we treated them as sensory identities.
We crafted two cinematic visualization films, each representing three fragrances, designed to be experienced rather than explained.
All sound design and SFX were created in-house, shaping the rhythm and emotional weight of each film. We also developed a logo animation, extending WHYTEE’s identity into motion.
